Services are designed to make websites
a critical component in success of clients
The list above is only a start of services by provided by Coat Publications. We are always adapting and working with clients to find new ways to help their events. Some case studies:
JPMorgan Chase
Corporate Challenge
Coat Publications began its involvement with the world's largest corprorate running series in the mid 1990s, printing results booklets of individual races. In 2000, Coat Publications was asked to create a website for the series. We did, and the rest is history.
The Corporate Challenge website - www.jpmorganchasecc.com - added online registration for its team-only entries a few years before Coat Publications offered that service. But, Coat Publications remains the content editor of the site.
In 2011, Tom Coat wrote 40 feature stories on companies identified by the Bank. The stories are vital in helping the Bank's relationship managers win and retain commercial accounts.
Coat Publications also posts extensive same-day coverage of the Series' races, as well as editorial content about event beneficiaries, environmental initiaties, and other news about the Series.
As a result, the website has become the "glue" holding together a growing international community of corporate workers interested in improving their health and fitness in 13 cities across five continents.
Kinane Events
Coat Publications creates and maintains websites for Kinane Events, an event organizer based in Carlsbad, Ca. In the last three years, online registration has been added on the actual event websites for Kinane Events. The results have been so positive, they have transformed the way Kinane Events operates and its outlook on the future.
In 2011, online registration for the Oceanside Turkey Trot exceeded 6,000 entrants in a total field of 8,000. The event had 2,500 entrants when Coat Publications began working with it.
San Diego City College
Study Abroad trip to Italy
In 2011, Coat Pubications maintained a website it had created earlier for a Study Abroad trip to Italy organized by Coat's wife, Ellen Turkel. With extensive photos, descriptions and online registration options, the website - and the trip - proved a great success in a challenging economic climate.
> Write stories for websites
> Shoot photography for websites
> Post same-day coverage on websites
> Provide online registration on websites
> Create interactive forms for databases
> Provide reports from databases
> Provide fresh content tied to marketing
> Find story angles for events
> Provide printed, online results books
> Provide printed, online souvenir items
> Fully integrate video into websites
Through the online entry database created by Coat Publications' forms, a team dedicated to a drowned student not only became the largest in the 2011 race with 230 members, but the story angle was picked up by print media and two San Diego television stations, which did live interviews with the team at the race.
